Marketing Course

Course Description:

This 1-day course presented by Elite Aesthetic, Medical & Business Training will teach the participants an effective and proven marketing strategy and present the tools to attract new clients. Participants will develop their own effective ads, a master letter and lead generators in the classroom setting. Participants will learn how to design an educational report and learn the importance of an effective follow-up system.

Course Objectives:

1. Learn the fundamentals to a successful practice.
2. Learn why advertising agencies don't deliver.
3. Learn why everything you've learned about advertising & marketing is wrong!
4. Learn how to create an ad that makes the phone ring off the hook!
5. Learn the five keys to a successful ad.
6. Learn how to become the ‘Educator'.
7. Develop your ads, master letter and lead generators in the classroom!
8. Learn how to effectively follow-up and maximize your leads!
9. Learn how to get 100's of qualified leads, over and over again!

Class Agenda
 
8:45 Welcome & registration
9:15 Introduction and history of marketing and advertising.
9:45 Why advertising agencies don't deliver.
10:00 Why everything you've learned about advertising and marketing is WRONG!
10:30 Break.
10:45 Your target customers: How to make the phone ring of the hook?
11:15 Five keys to A Great Ad!
11:30 Ad evaluations and the ‘Discovery' Work-Shop
12:30 Lunch.
1:30 Work-shop: Develop your own ads, master letter & lead generators.
2:45 Nurturing your leads with a follow-up system.
3:15 Break. 3:30 The Educational Report.
4:00 Other lead generators - overview.
4:30 What other steps need to be taken to super-boost profits?
5:00 Q&A, course evaluation & certification.

ELITE Aesthetic Medical Training