9:00 - Introduction and Welcome to The ELITE Business of Training
9:15 - Why are your marketing efforts not making your phone ring off the hook? Why advertising agencies don't work and why everything you've learned about advertising is totally wrong!
9:45 - How to establish yourself as the ‘EDUCATOR' and boost leads from advertising. Other ways to increase credibility: Community presence, branding and what about becoming an author?
10:30 - Break
10:45 - Lead generators: Most professionals don't know how to effectively generate leads and therefore waste their time and money at health fairs and expo's, fail to conduct great seminars, and fail to become the local authority in their field! Find out why, but more importantly how to succeed!
Master letter: What is it? How important is it? You will love this one!
Seminars: It takes preparation and some good strategy!
Health fairs, expo's etc.:
How to attract people and collect hundreds of qualified leads
Cross-promotions: A great way to cost-effective referrals and community presence!
12:30 - Lunch
1:30 - Lead generators continued:
Joint ventures: No, this is not a kind of business partnership! It's a simple way of generating money, helping other business owners, and assuring a satisfied customer!
Open houses: Weekly program to attract potential customers who meet your team and learn about your services in a non-threatening format!
Raffle-boxes: Sounds silly? Sounds tacky? Maybe, maybe not... if they generate over 50 qualified leads per week!
Website & SEO (Search Engine Optimization): It's not the wave of the future, it's the wave of today! Do it right the first time... and generate qualified leads daily so your website pays off!
2:30 - How to effectively manage your leads and establish a follow-up system. Organizing and nurturing your leads without annoying your prospective clients, e-mail blasts and E-zines
3:00 - Strategic versus tactical marketing. Monitoring your marketing efforts, ROI (Return On Investment), and how to modify your plan of action
3:45 - Break
4:00 - Company culture: You've heard about it, you might even have one, but I'm sure it's not implemented to its fullest extend so it can benefit your practice... enormously!
Company culture, vision and mission: What is it? Why is it important?
How to establish and implement a company culture
An example based on "The 7 Habits of Highly Effective People" by Stephen R. Covey"
5:00 - Tasks / Q&A
DAY 2
9:00 - Day 1 task overview / Q&A
9:30 - Your Team. What is a Team? What are the qualities of a team member?
How to put together YOUR team?
5 ways to accountability
10:00 - Management styles:
Avoid a one-size-fits-all-approach!
The ‘ARC' formula to optimize production
Emotional bank accounts
Feed-back forms: Controversy!
10:45 - Break
11:00 - Office efficiency: Establish team member responsibilities, communication lines, and office procedures
11:45 - Team member training, hiring, and firing: Do it right!
12:15 - Management by statistics: Team member evaluations, bonuses, and consequences
1:00 - Lunch
2:00 - The "QB" position: 7 steps to an effective phone call.
How to built rapport, qualify the buyer (identify the client's needs), build value, create desire upon the client's need, overcome common objections, close, and follow-up
3:15 - Break
3:30 - Personalities: A simple, yet very effective system that anyone can learn... right now!
The color system explained
Implementation into your practice
4:00 - Consultation with a prospective client. How to achieve maximal conversion
4:30 - Workshop ‘Consultations": Demonstrations
5:30 - Tasks / Q&A
DAY 3
9:00 - Day 2 task overview / Q&A
9:30 - Pricing, payment options, and buyers remorse
10:00 - How to create customer loyalty
What is customer loyalty?
"WOW" factors at each point of contact
The ‘Synergy' meeting
10:45 - Break
11:00 - Internal reality and Internal marketing
What is your internal realty? Does it match the perception of your prospective clients and customers?
The up-sale system: How to sell more to your existing clients and how to get active referrals
Asking for referrals and 3rd party open houses
Written versus ‘LIVE' testimonials; how to effectively use testimonials
Internal promotions: Monthly specials and more
12:30 - Lunch
1:30 - Networking versus NetwavingTM
2:00 - Self-assessment: Evaluating your operations and increasing effectiveness
2:30 - Personal development: Access to success!
Personal mission, personal & professional goals
You are the leader! What does that mean?
Positive thinking, the law of attraction, the ‘Yes' attitude, and the power of passion.
3:30 - Recommended literature
3:45 - Break
4:00 - How to implement the acquired knowledge fast and effectively
4:30 - Q&A
5:00 - Course evaluation and certification
